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Joint Executive Program by the International Tourism Academy (ITA) and Lucerne University of Applied Sciences and Arts

Georgia & Spain I Blended Format

Lead with Purpose — Shape the Future

Leadership in the Age of AI is a transformative learning experience designed for professionals ready to embrace changedrive innovation, and create new pathways for growth. The program is jointly delivered by the International Tourism Academy (ITA) and Lucerne University of Applied Sciences and Arts, renowned for its practice-based executive education and excellence in business innovation.

Through a blended format — combining in-person sessions and intensive learning weeks in Georgia and Spain — participants embark on a leadership journey that enhances their confidence, strategic vision, and adaptability — the essential skills for achieving long-term success and sustainable impact.
A key focus of the program is the role of artificial intelligence in leadership and decision-making, enabling participants to harness cutting-edge technologies to drive organizational growth and performance.

Learning Outcomes

  • Lead change with strategic agility and confidence.
  • Strengthen organizational performance through purposeful leadership.
  • Develop emotional intelligence, resilience, and authenticity.
  • Align personal values with professional goals to inspire others.
  • Lead responsibly and effectively in the era of artificial intelligence.

Program Benefits

  • Learn from internationally recognized faculty known for innovation and excellence in executive education.
  • Experience dual learning environments across Georgia and Spain.
  • Engage in practical leadership simulations and real-world projects.
  • Strengthen both professional and personal development
  • Receive an international diploma recognizing your leadership competencies and academic achievement.


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