Since 2021, ITA has been working closely with the UN Tourism (United Nations of World Tourism Organisation) and IE University to develop various online courses (MOOC). The first online course was created in collaboration with Lucerne University of Applied Sciences and Arts and focused on Sustainable Destination Management. 

The Tourism Online Academy is an online learning platform (http://www.unwto-tourismacademy.ie.edu) that provides self-paced, 100% online courses, mainly focusing on concepts, areas of interest, and fundamental principles related to the tourism industry, addressing the challenges it faces such as globalization, digital revolution, travel marketing, and sustainability, among others. This high-quality learning experience is available for everyone and caters to those who are looking to improve or supplement their current skills to adapt to this fast-growing and evolving sector. Through these first programs, participants will acquire managerial skills in digital marketing, finance, strategy, operations, innovation, and digital transformation.