Joint Executive Program by ITA & Les Roches
Tbilisi & Marbella | Blended Format

Transform Innovation into Measurable Growth

The From Product to Profit executive program offers a strategic and analytical journey across the entire commercial value chain — from product design to revenue optimization. Jointly delivered by ITA and Les Roches, ranked #2 worldwide in Hospitality Management, the program merges Swiss excellence with applied business innovation to help professionals master growth through data, design, and leadership.

Through blended learning — online sessions, applied projects, and immersive study weeks at Les Roches Marbella — participants develop the ability to connect strategy with performance, leading measurable, AI-driven growth across industries.

Learning Outcomes

• Design and manage integrated product, sales, and revenue systems.
• Apply advanced pricing, forecasting, and performance analytics.
• Build cross-functional alignment and revenue governance structures.
• Turn data-driven insights into strategic business decisions.

Program Benefits

• Learn from Les Roches faculty, ranked among the top three global institutions in hospitality and business innovation.
• Experience both analytical and strategic learning environments.
• Engage in data-driven simulations and real-world business projects.
• Build measurable commercial, analytical, and leadership capabilities.